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1 points During its market segmentation process for the Nike LeBron 1 5 basketball shoe, which sells for more than $ 1 8 5 a
points During its market segmentation process for the Nike LeBron basketball shoe, which sells for more than $ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of selecting target market segments to reach. forming products to be sold into groups. developing a marketproduct grid and estimating size of markets. taking marketing actions to reach target markets. forming prospective buyers into segments.
points
During its market segmentation process for the Nike LeBron basketball shoe, which sells for more than $ a pair, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of
selecting target market segments to reach.
forming products to be sold into groups.
developing a marketproduct grid and estimating size of markets.
taking marketing actions to reach target markets.
forming prospective buyers into segments.
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