1. Prince Sports has adopted social media marketing in its promotion strategy because social media like Facebook has a significant impact among younger customers. This is an example of how Prince is using ______ segmentation.

A. product usage

B. behavioral

C. psychographic

D. demographic

E. geographic

2.The growth in the popularity of tennis means there are more consumers playing tennis today across many skill levels, income, and athletic ability. Therefore, the ideal segmentation strategy for Prince would be ____________.

A. segment of one

B. no segmentation

C. mass customization

D. multiple products/multiple market segments

E. one product/multiple market segments

3. A cornerstone of Prince's strategy is developing new products that have the features desired by players of differing skill levels. This would be considered _____________ segmentation.

A.psychographic

B. geographic

C. behavioral

D. mass market

E. demographic

4. Given Prince's multiple-segment strategy and limited marketing budgets, Prince would want to Make a ____________ to help visually estimate the market size of a given product sold to a specific market segment.

A. cost-benefit grid

B. market size grid

C. segmentation grid

D. targeting grid

E. market-product grid

5. A component of Prince's ____________ strategy is choosing appropriate promotion and distribution strategies to influence the place a product occupies in the consumer's mind.

A. segmentation

B. positioning

C. customer service

D. market research

E. targeting

6. For Prince's profitability and long-term survival, the firm must use a marketing strategy of _______ to ensure that consumers believe that its products have unique and superior attributes when compared to the competition.

A. standardization

B. product differentiation

C. mass production

D. cannibalization

E. one to one marketing