1.Product line extensions or new product development.Should Amazon Prime be modified to more fully meet the needs of the overworked new parent target market?Would the changes constitute a new product line, a product line extension or a new product?If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers?Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in the previous paper?