1. Product planners must think about products and services at three levels: core, actual, and augmented product. Describe the product in these three levels and give one example 2. Discussions related to product users, it is known that there are consumer products and industrial products. Consumer products can be divided into a) daily necessities, b) shopping products, c) specialty products and d) unsought products. Describe each of these types of products and give each one in 2 examples. 3. Product Life Cycle (PLC) is a process that must be considered by marketers in measuring the success of a product. In the product life cycle, marketers will plan strategies and carry out their marketing efforts. Describe the product life cycle and relate it to the promotion strategy chosen by the marketer. 4. Pricing of a product is an important strategy for marketers. A pricing strategy that allows the company to get paid enough profit for the value for the customer it creates. Explain the cost-plus pricing method and the break-even pricing method, each in one example