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1. provide a detailed background of Groupon 2. Andrew Mason admits that Groupon has thousands of copycats, yet his assessment is that imitating Groupon is
1. provide a detailed background of Groupon
2. Andrew Mason admits that Groupon has thousands of copycats, yet his assessment is that imitating Groupon is difficult. Do you agree?
3. Assess the bases of Groupon resources and capabilities using the VRIO criteria
4. If you were the new Groupon CEO, what resources and capabilities would you build on to give the company a sustainable competitive advantage?
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