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1. Provide a short background on pepsi, the industry and the market (growing, declining, etc?) in which pepsi operates. 2. After concluding your research on

1. Provide a short background on pepsi, the industry and the market (growing, declining, etc?) in which pepsi operates.

2. After concluding your research on Coke and Pepsi and reviewing their annual report, Discuss what non-financial criteria you would consider when choosing between these two investment options? Support your conclusions, why or why not?

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