1. Provide a summary of results and describe how they address your research questions and the business problem/opportunity. Using the photos of the results. Please refer to this question in the discussion: How can we raise brand awareness of Uniqlo among our target audience and improve their perception of our brand?

 

 

 

 
 

  2. Provide clear evidenced-based marketing/ managerial recommendations for the business based on your qualitative and quantitative research findings.

4.2 1. What is the current perception of Uniqlo's brand among its target audience? How does the perception of Uniqlo's brand influence the gender target audience's current perception? Hypothesis: Positive perception of Uniqlo's brand positively influences the gender of the target audience's perception, increasing brand favourability and loyalty. T-Test Group Statistics Please indicate the extent to which you agree with the following statements: - Purchasing from Uniqlo would be my first choice What is your gender? Strongly disagree Somewhat disagree N Mean 7 1.29 Std. Deviation .488 9 1.44 .527 Group Statistics Please indicate the extent to which you agree with the following statements: - Purchasing from Uniqlo would be my first choice What is your gender? Strongly disagree Somewhat disagree Std. Error Mean 184 .176 Independent Samples Test Leve ne's Test for Equality of Variances t-test for Equality of Sig. t What is your gender? Equal variances assumed Equal variances not assumed 1.396 .257 -617 -.623 Independent Samples Test t-test for Equality of Means Significance df One-Sided p Two-Sided p What is your gender? Equal variances assumed 14 13.495 274 272 .547 .544 Equal variances not assumed Independent Samples Test t-test for Equality of Means What is your gender? Equal variances assumed Equal variances not assumed 95% Confidence Mean Difference Std. Error Difference Interval of the.. Lower -159 -159 .257 .255 -711 -707 Independent Samples Test 1-test for Equality of... 95% Confidence Interval of the... Upper What is your gender? Equal variances assumed Equal variances not assumed .393 .389 Independent Samples Effect Sizes Standardizer Point Estimate 95% Confidence Interval Lower Upper What is your gender? Cohen's d .511 -311 -1.300 .689 Hedges' correction .540 -.294 -1.229 .651 Glass's deta .527 -301 -1.290 .706 a. The denominator used in estimating the effect sizes. Cohen's d uses the pooled standard deviation. Hedges' correction uses the pooled standard deviation, plus a correction factor Class's delta uses the sample standard deviation of the control (i.e., the second) group.