1. Provide an example of each type of product. What are the differences between services and goods; which difference is most significant for consumers? 2. Consider these two purchases: an iBook (book accessed online) and Tylenol or Aspirin. A.) What proportion of each purchase is a tangible good vs. an intangible service? B.) How does the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the purchase? 3. Some service companies emphasize the tangible components to get ahead in competition. Which tangible components are (or can be) used by health service firms (e.g., hospitals and clinics)? 4. Conversely, some companies offering goods emphasize the intangible components to get ahead in competition. Which intangible components are (or can be) used by chicken egg producers