Question
1) Provide an example of the difference between a feature and a benefit for a specific product/service. 2) What digital methods do you believe are
1) Provide an example of the difference between a feature and a benefit for a specific product/service.
2) What digital methods do you believe are the most effective for ads? Why?
3) Consider a job that you would like to have. What would be an objection that a recruiter might raise during an interview. What strategy could you use to overcome the objection?
4) Share a career goal that you have. Make sure that you use the SMART technique. (Specific, Measurable, Attainable, Realistic, Time specific)
5) Of the various methods to evaluate performance, which one do you believe is the most effective and fair? Why?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
