1. Purpose of this Assignment: This exercise is designed to encourage reflection on the Brand Elements and evaluate these elements on the six criteria. II. Assignment Instructions: Identify One Brand that has well established Brand Elements integrated into their branding strategy. Identify and discuss the brand's use of the Branding Elements. Options and Tactics). Describe how each Brand Element promotes the brand's equity for the brand. Critically reflect on the six criteria for choosing Brand Elements as described in the Customer-Based Brand Equity and Brand Positioning discuss of this course. Make sure you understand the difference between Brand Elements and the Six Criteria that are used to evaluate them. Review the Customer-Based Brand Equity and Brand Positioning discussion in this course. Brand Elements: Six Criteria: Brand Name Memorability Logos/Symbols Meaningfulness Characters Likability Slogans/Jingles Transferability Packaging/Signage Adaptability URL Protectability **Discuss the elements one at a time. Think of all the elements they use to make their brand successful. If a brand only has one or two strong elements, it is probably not the best choice for this assignment. Your grade relies primarily on integrating the concepts from your learning into the paper. This does not mean including book definitions of the terms, I want to know how they apply to the brand you chose. 1. Purpose of this Assignment: This exercise is designed to encourage reflection on the Brand Elements and evaluate these elements on the six criteria. II. Assignment Instructions: Identify One Brand that has well established Brand Elements integrated into their branding strategy. Identify and discuss the brand's use of the Branding Elements. Options and Tactics). Describe how each Brand Element promotes the brand's equity for the brand. Critically reflect on the six criteria for choosing Brand Elements as described in the Customer-Based Brand Equity and Brand Positioning discuss of this course. Make sure you understand the difference between Brand Elements and the Six Criteria that are used to evaluate them. Review the Customer-Based Brand Equity and Brand Positioning discussion in this course. Brand Elements: Six Criteria: Brand Name Memorability Logos/Symbols Meaningfulness Characters Likability Slogans/Jingles Transferability Packaging/Signage Adaptability URL Protectability **Discuss the elements one at a time. Think of all the elements they use to make their brand successful. If a brand only has one or two strong elements, it is probably not the best choice for this assignment. Your grade relies primarily on integrating the concepts from your learning into the paper. This does not mean including book definitions of the terms, I want to know how they apply to the brand you chose
