1. Put into your own words how you would define reference group appeal. Explain your answer thoughtfully.

2. Explain 1 or 2 of your reference groups.

3. Identify two products or services for which you believe reference group appeal would be very strong. Explain your answers thoughtfully. Please select products not selected by other students.

4. Identify one additional product or service for which you believe reference group would be minimal. Explain your answer. Please select products not selected by other students.

At least 250 words