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1 . ?Quarterly sales of Kohl s , ?in millions of dollars, are shown below. ( 6 ?points ) ?Quarter 1 ?Quarter 2 ?Quarter 3

1 . ?Quarterly sales of Kohl s , ?in millions of dollars, are shown below. ( 6 ?points )
?Quarter 1 ?Quarter 2 ?Quarter 3 ?Quarter 4
2 0 1 9 4 , 0 8 7 4 , 4 3 0 4 , 3 5 8 6 , 5 3 7
2 0 2 0 2 , 1 6 0 3 , 2 1 3 3 , 7 7 9 5 , 8 7 9
2 0 2 1 3 , 6 6 2 4 , 2 2 3 4 , 3 6 6 6 , 2 2 0
2 0 2 2 3 , 4 7 1 4 , 0 8 7 4 , 0 5 2 5 , 7 7 5
Source: Kohl s , ?Investor Relations
a . ?Construct a graph of the series and describe the patterns you see.
b . ?Forecast the four quarters of 2 0 2 3 ?using all appropriate forecasting models. Do not use any transformations ( like logarithms ) ?even if you think one is necessary.
c . ?Which model is best, and why? Include in your answer a comparison of the forecasts to actual sales in the first quarter of 2 0 2 3 , ?which was $ 3 , 3 5 5 .
2 . ?A small company has the technology to develop a product, but has concerns about its competition. They estimate that it will cost $ 6 7 0 , 0 0 0 ?to develop and market the product. Analysts have projected revenues of $ 1 . 2 ?million if sales are high, $ 8 4 0 , 0 0 0 ?if sales are moderate, and $ 4 4 0 , 0 0 0 ?if sales are low. Alternatively, the company could do nothing. ( 4 ?points )
a . ?Find EV and SD for the two actions ( develop or not develop ) , ?using probabilities of 0 . 2 ?for high sales, 0 . 6 ?for moderate sales, and 0 . 2 ?for low sales. Use a spreadsheet with formulas for your calculations and upload the spreadsheet into Moodle.
b . ?What would you recommend to the company? Develop the product or not? Why? Put your answer to this question in your Word document.

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