1.

Question 1

Which of the following is a better definition of Global-Minded Marketing?

1 point

Marketing at a global scale

Global execution of marketing strategies and tactics

The multinational process of planning and executing a marketing strategy and its tactics

The adoption of a global mindset to the process of planning and executing a marketing strategy across multiple cultures and ethnic segments

2.

Question 2

Which type of values emphasized in an advertising message tend to be more persuasive in a vertical individualistic culture?

1 point

Openness

Conservation

Self-enhancement

Self-transcendence

3.

Question 3

Which type of values emphasized in an advertising message tend to be more persuasive in a horizontal individualistic culture?

1 point

Self-transcendence

Conservation

Self-enhancement

Openness

4.

Question 4

Which type of values emphasized in an advertising message tend to be more persuasive in a horizontal collectivistic culture?

1 point

Self-transcendence

Conservation

Openness

Self-enhancement

5.

Question 5

When interested in the buying power potential of a country, we should focus on the following measure:

1 point

GINI coefficient

GDP per capita

GDP

Median household income

6.

Question 6

Which of the following indicators are key for assessing the economic stability of a country?

1 point

GDP growth

Inflation rate changes

Interest rate changes

All of the above

7.

Question 7

If, in a given market, there are 40 million households. Forty percent of these households have the purchasing power to buy refrigerators. On average, a household buys 1 refrigerator with a price of $2,000. The total size of the refrigerator market is:

1 point

a. 40 million refrigerators

b. 32 billion dollars

c. 16 million refrigerators

d. Both b) and c)

8.

Question 8

There are 200 million households in a market, but not all households have the buying power to afford a car. The total size of the automobile market is estimated to be 80 million cars. On average, each household with purchasing power has 2 cars. If the current number of cars circulating in the market is 40 million, what is the current penetration in the car market?

1 point

40%

20%

50%

10%

9.

Question 9

Which of the following is a step in sizing a market?

1 point

Segmenting the market

Estimating the average product consumption

Identifying consumers with buying power

All of the above

10.

Question 10

All things equal, it is easier to directly measure a need than a value.

1 point

True

False