Why is video marketing such a powerful, versatile and effective marketing channel for online environments? Your assignment must contain at least one real world example.

1. Ram started business with a capital of Rs 10,000. 2. He purchased furniture for cash R$ 4,000. 3. He purchased goods from Mohan on credit Rs 2,000. 4. He paid cash to Mohan Rs 1,000. j38 1 2 8. 0 3 4 1 2 3 4 Date Cash Account Particulars To Capital Account Furniture Account To Cash Account Purchases Account To Mohan. Mohan To Cash Account To Capital A/c To Cash A/c To Mohan To Cash A/e 7. He paid cash to Mohan Rs 1,000. JOURNAL Dr. Dr. Dr. Dr. He further sold goods to Suresh Rs 2,000. D 1000 LE Ledger CASH ACCOUNT Debit Rs 10,000 1. Ram started business with a capital of Rs 10,000. 2 He purchased goods from Mohan on credit Rs 2,000. 3. He paid cash to Mohan Rs 1,000. 4. He sold goods to Suresh Rs 2,000. 5. He received cash from Suresh Rs 3,000. 6 He further purchased goods from Mohan Rs 2,000. 4.000 PURCHASES ACCOUNT 2,000 4,000 10.000 By Furniture A/c By Mohan 2,000 CAPITAL ACCOUNT By Cash A/c FURNITURE ACCOUNT 1,000 MOHAN 1.000 By Purchases A/c Credit Rs 10,000 4,000 2.000 1,000 4.000 1.000 10,000 2,000 5 6 7 Balancing of An Account In business, there may be several transactions relating to one particular account. In a Journal, these transactions appear on different pages in a chronological order while they appear in a classified form under that particular account in the Ledger. At the end of a period (say a month, a quarter or a year), the businessman will be interested in knowing the position of a particular account. This means, he should total the debits and credits of the account separately and find out the net balance. This technique of finding out the net balance of an account, after considering the totals of both debits and credits appearing in the account is known as 'Balancing the Account'. The balance is put on the side of the account which is smaller and a reference is given that it has been carried forward or carried down (c/f or c/d) to the next period. On the other hand, in the next period a reference is given that the opening has been brought forward or brought down. (b/f or b/d) from the previous period. This will be clear with the help of the following illustration. Illustration 4.2. Journalise the following transactions, post them in the Ledger and balance the accounts on 31st January. 8 6 8 5