1. Rank Alanson, Boyne, and Conway from most profitable to least profitable according to the initial system's estimate of the contribution of each customer to Jamestown's bottom-line profitability. What are Jamestown's options regarding the treatment of these three customers? Based on this initial customer profitability analysis, what action do you recommend Jamestown take with each of these three customers? 2. What, if any, issues/challenges do you see with the customer profitability measurements a from the initial customer profitability system, provided in Exhibit 2? What assumptions is the customer profitability system making implicitly, with respect to the way in which each customer consumes Jamestown's resources? 3. Are the accounting customer profitability measures provided by the initial customer profitability system positive (i.e. provide supportive cost information that leads Jamestown managers to make better decisions about corporate profitability), negative (i.e., provide cost information that leads Jamestown managers to make worse decision about corporate profitability) or neutral (i.e., provide cost information that does not affect Jamestown managers' decisions about corporate profitability)?