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1. Rate potential, alignment. and marketability for the four segments on a scale of 1 to 5, with 5 best. Follow the approach shown in

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1. Rate potential, alignment. and marketability for the four segments on a scale of 1 to 5, with 5 best. Follow the approach shown in the example entries for the \"Hair Salon Market" targeting professional hairdressers. (Market data available at sources such as: W Segments Potential Alignment Marketability General consumer market Specialist consumer market Hair salon market 45; Salon product 3.-'5: Poor brand 55; Many venues to sales at $T2.4 billion awareness due to reach market, such with 3.6% as modernsaloncom 2. State advantages and disadvantages of different segment targeting strategies. Follow the approach showr in the example entries for the \"single segment concentration." M Single- Segment Concentration Set! pro Hne products Focus Exposed to changes to hair sarons on! to demand Selective Specialization Product! Service Specialization Stephan Sorger. 2013; wwvv.StephanSorger.com

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