1. Reach and frequency are aspects of which part of an advertising plan?

Select one:

a. Setting of sequential objectives

b. Selection of a copy platform

c. Determination of a media timing pattern

d. Setting of the campaign budget

2. _____ is based on the assumptions that performance of the set of activities contained in the job description represents one sales personnel unit.

Select one:

a. Sales potential method

b. Workload method

c. Profitable method

d. Incremental method

3. Which of the following is NOT the priority of store design?

Select one:

a. Pricing

b. Architecture

c. Product presentation

d. Communication (graphic, media)

4. A local, exclusive business is having a sale. Which of the following advertising media would be most effective in promoting the sale to the business's client?

Select one:

a. Magazine

b. Out-of-home

c. Direct mail

d. Broadcast

5. Which of the following does NOT describe mass communication?

Select one:

a. Selective

b. One way communication

c. Single source to a large audience

d. Non-personal

6. When deciding the advertising strategy, most important element when there are strong competitors or frequent-purchase cycle is ______

Select one:

a. gross rating point

b. impact

c. reach

d. frequency