Question
1. Read Chapter 8 and assigned PowerPoint lecture slides 2. Complete Individual Assignment 3 (60 points worth) o Individual assignment 3: o Imagine that you've
1. Read Chapter 8 and assigned PowerPoint lecture slides
2. Complete Individual Assignment 3 (60 points worth)
o Individual assignment 3:
o Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier "relationship" company in your industry.
o What could that mean? (10 points worth)
o How will you execute your plans to be the premier relationship company? (25 points worth)
o What will you use as data collection tools? (10 points worth)
o What role will interactivity (with customers) play in your plans? (5 points worth)
o What role will e-mail and social networking play? (10 points worth)
1. Read Chapter 8 and assigned PowerPoint lecture slides
2. Complete Individual Assignment 3 (60 points worth)
o Individual assignment 3:
o Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier "relationship" company in your industry.
o What could that mean? (10 points worth)
o How will you execute your plans to be the premier relationship company? (25 points worth)
o What will you use as data collection tools? (10 points worth)
o What role will interactivity (with customers) play in your plans? (5 points worth)
o What role will e-mail and social networking play? (10 points worth)
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