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1. Read the Backward Marketing Research' article by Alan Andraesen and reflect on why it is important to differentiate 'need to know' from 'nice to

1. Read the "Backward Marketing Research' article by Alan Andraesen and reflect on why it is important to differentiate 'need to know' from 'nice to know' in marketing research (and in general, any data collection exercise). Illustrate your posts and responses with examples. https://drive.google.com/file/d/189rmZ4CkwtqB0m6d_ZRpa4xiRncrCBgW/view?usp=sharing

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