1. Refer to the web page communication by Prism+ on three of its 24" monitors, C240, PG240 and W240. C240 FHD C240 1500R Price: $299 $249 100% sRGB 75Hz The Curved Revolution For Work PG240 FHD PG240 165Hz Price: $399 $389 Fast IPS KEY SPECIFICATIONS 1ms GTG 23.8" 920 x 10 24" IPS Panel eSports Grade Gaming Monitor with Adjustable Stand W240 100% sRGB W240 75Hz Price: $249 $239 KEY IsCanCAT The 24" IPS Gaming Solution Adapted from: https://prismplus.sg/collections/gaming-monitors DIPL/BUSOI 19/Oct2021/MainEQP Page 2 of 6 (b) Recommend a reference group that Prism+, as a brand, can work with to promote its monitors. (3 marks) (c) Explain how Prism+ can use the reference group for: (i) informational influence (ii) normative influence (iii) identity influence (9 marks)