1) Referencing Chapter 12 in Connectand any earlier Barefoot chapters, what aresome of the challenges the wine industry faces related to distribution?

2) What impact do these challenges have on marketing? Explain your discussion using what you learned in chapter 12.

3) Who is Jennifer Wall and why was she important to Barefoot?

4) What happened at the horse races and why was it mentioned?

5) What is a UPC and SKU and how does it relate to Barefoot? Why is it mentioned in the Barefoot chapter?

6) What does the image on page 189 in Barefoot depict and what is the story behind the image? Do you agree about this strategy? Why or why not.

7) What was the most interesting thing you read in the Barefoot chapter 7?

8) How does this chapter and the Barefoot story relate to the Retailing Chapter in Connect? Give at least two examples and provide why.