1 reph. I read Week 4 - Online Discussion 1. Describe the types of financialsts mid other financial performance measures that are used during a venture's successful life cycle Who are the users of financial performance measures? 2. What are the four mesure used to indicate how efficiently the venture generating profits on its sales Describe them how each is measured, and who would use this information! 3. Compare and contrast the three-step process used to forecast sales for stage ventures with the four step process iynically used to forecast sales for seasoned firms 4 After forecasting sales describe how the income statement and balance sheetive proiected. Wiwis important to project accurately! Note:Original Post should be by day 3 of the week and by the end of the week you respond to two classmates THOROUGHLY