$(1)$ Research and select the industry you want to write your global business venture marketing plan about and describe that venture in sufficient detail to be understood in a business context by the reader. This can be a new or existing company, product, or service, but your goal is to launch some type of innovative business, product, or service either as an original new business or as an original part of an existing business or organization $($see project instructions$).$ Frame this discussion using the $5-$C model presented in Figure $2\mathrm{.}2$ on page $34$ and related textbook discussion. The more elaboration you present in this post, the more likely you are to exceed expectations grade$-$wise.