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1. Research the concept of greenwashing and explain in detail what greenwashing is. How is it utilized in marketing? 2. Is greenwashing illegal? Explain. 3.
1. Research the concept of "greenwashing" and explain in detail what greenwashing is. How is it utilized in marketing?
2. Is greenwashing illegal? Explain.
3. Identify one business and its associated product which could fall into the category of "greenwashing" and tell the story and what happened to the company and to the product.
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1 Concept of Greenwashing Greenwashing refers to the deceptive or misleading marketing practices used by companies to portray themselves or their products as environmentally friendly or sustainable wh...
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