1. Research various forms of media which could be considered for the launch of this campaign. Critically analyse the advantages and disadvantages of two marketing communication options and two media vehicles for 'Pre-Workout Powder 100G'. 2. Determine the media characteristics that match the requirements of this advertising brief. 3. Analyse media consumption habits for primary and supplementary marketing media in relation to the target audience of the selected advertising brief. 4. Select the advertising media options that match requirements of the selected advertising brief. 5. Conduct an evaluation of media styles in relation to the brand character of the product/service being advertised. 6. Develop and apply criteria for selecting multiple media in a media plan. 7. Compare advantages and disadvantages of selecting multiple media in a media plan. 8. Review the details of the advertising brief selected to ensure recommended media meets the advertising brief and advertiser's requirements and legal and ethical requirements. For example: 1. anti-discrimination legislation