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1. Retool the Lindor chocolate truffle balls in a way that they will drive Lindt's market share and sales. This can include such modifications as

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1. Retool the Lindor chocolate truffle balls in a way that they will drive Lindt's market share and sales. This can include such modifications as resizing, reshaping, and repackaging. Just how will you determine which modifications to make? Consider elements of consumer behavior studied in class (consumer needs and motivations, consumer perceptions, personalities, decision making, etc.)

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