Communication Etiquette: Communicating with Sensitivity and Tact [LO-2] As a crisis manager for a company that manufactures insulin, you have just received an email from a high-profile patient using your product who suffered a hypoglycemic attack. The patient blames your insulin and is threatening to sue. You know that your product and the batch are quality tested, and that it could have been due to a delay by the patient in administering the insulin or a dietary issue. Write a tactful email to the patient, showing your concern and offering probable reasons as to why this could have happened, yet reiterating your company’s commitment to quality standards.