1. Return on Investment-The firm prices its products such that it achieves a 20%ROI. 2. Macy's_Macy's Department Stores has to work hard just to stay alive in a marketplace full of online competitors like Amazon.com, often resulting in great deals for Macy's customers. 3. Return on Assets-The firm prices its products so that it achieves a 10% ROA. 4. Country Club-During a recession, people cut out non-essential expenses like country club memberships. Clubs have had to waive their initiation fees just to weather the crisis. 5. Black Fridav-Firms make drastic price cuts on certain items to drive store sales the day after Thanksgiving. 6. Special Drug Pricing-Drug manufacturers often provide coupons or even free medications to ill patients who cannot afford the medications. 7. Nike Golf-To drive sales, Nike takes a 10% price reduction across the Nike golf line. 8. Operating Systems-To maintain its share of operating systems sales, Microsoft dropped the price of its Windows products in response to Anble's decision to give away its software free. 9. Florida Summer-During the hot summer months, all airlines decrease fares on the Florida routes to try to fill as many seats as possible. 0. U.S. Airways-When Southwest Airlines enters a market that is a U.S. Airways hub, U.S. Airways drops prices on popular routes to keep Southwest from stealing its customers away. 11. iPhone-To sell as many iPhones as possible, Apple has a wide assortment of models and storage capacity iPhones available at different price points. 2. Hybrid Permits-Your university institutes a program that sells parking permits to faculty, staff, and students at a 25% discounted price if the permitted car is a hybrid