1. Review the article about an Oreo social media post during the 2013 Super Bowl, "Oreo's Super Bowl Tweet: 'You Can Still Dunk in the Dark,'" located in the topic Resources. Considering implications of timing, potential legal concerns, and efficacy, how does an organization effectively prepare to be able to respond immediately on a weekend? What technologies/policies do you believe Oreo utilized within their communication team that led to the success of this post?

2. Identify two technology tools in communication and explain how they impact the communication process in a positive or negative manner.