Question
1. Review the charts showing time spent by U.S. adults in various media compared to advertising spending on these media 2. Compare the data to
1. Review the charts showing time spent by U.S. adults in various media compared to advertising spending on these media
2. Compare the data to your personal media and advertising consumption
3. Provide recommendations to your group project's client regarding their advertising allocation
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
