1. ******* Review the major factors affecting consumer behavior on Figure 5.2 and the table for Segmentation Bases for Consumer Markets. For each of the products listed below, review the list of examples of Consumer Behaviour on the previous page and suggest factors that could affect several of these types of buyer response for each of the following products:

a) Salt (For example, if I believe that salt is "bad" for your health (opinion and interest as components of life style), I will consume less salt. Family members also may remind each other to consume less salt if they all agree on the effects of salt on human health. If I know that sea-salt is better for health, I reach for a brand of sea-salt and I may become brand loyal to it and repeat buy the same brand. etc.)

b) Furniture (Examples: consider effects of social class, life style, marital status, etc.): For example, if you happen to be married with several children you will need children's furniture).

c) Smart phone (Examples: age, reference group, economic condition, motivation, brand loyalty, etc.) For example, if your friends all have iPhone, you may buy an iPhone also (reference group effect).

d) Clothing (Examples: culture, family, age, income, life style, social class, occupation, etc.): For example, if you work in a construction company, you will need a "hard hat".