1) (RMS1): Hotel rooms within 1 mile 2) (COLLEGE: College environment- college at..act. many people to an a: ea 3) (FC_): Office s. ace within . miles- business traveler_ prefer to be near an office space they may be working in 4) (DIS,(BD) Distance to downtown- customers are drawn to popular areas with goo: sho; ping and : esta rants () (ACCESS) Accessibility- hotels that are easy to find, get to o) (ARIEKY): Major traffic artery and /) (. RAPHIC): Traffic count- traffic can be positive or negative. Heavy traffic indicates a lot of people are in the area which could be good for business but consumers may not want to stay in an area that could make their commute longer 8) (NEAREST): Distance to La Quinta Inn- being near other La Quinta Inns could be a competitive advantage to cluster marketing or disadvantage if there is no excess demand for hotel rooms 9) (CLOSEST): The inn number for the closest La Quinta Inn: this will help with market awareness 10) (HOSPTOTL): Hospital beds within 4 miles- access to healthcare and being near a hospital makes people reel safe