1. Roberta wants to ensure that her company's consumer sales promotion can be evaluated for effectiveness. Roberta correctly selects her tracking methods

Group of answer choices

one month after the promotion

while the promotion is running

before the promotion begins

three months after the promotion

Flag question: Question 2Question 21 pts

2. It is recommended that marketers measure product sales before, during, and after a promotion. By measuring the sales after the promotion has ended a company is trying to learn whether

Group of answer choices

the sales after the promotion match the sales levels of the competitors

the sales during the promotion provided the required IRR (internal rate of return)

the sales remain at a higher level than before the promotion was in place

the sales were at a higher level during this promotion than during the previous promotion

Flag question: Question 3Question 31 pts

3. Janelle wants to compare the redemption rate of her company's rebate promotion which is being offered to consumers at The Bay and at Walmart. Janelle must therefore ensure that

Group of answer choices

the consumer rebate claim form is coded to indicate purchase location

the rebate promotion programs have different start and finish dates at both store chains

the consumer rebate amounts offered are different at the Bay than at Walmart

the rebate promotion programs run in the same number of Bay stores and Walmart stores

Flag question: Question 4Question 41 pts

4. Bluebird Juice Company is tracking the number of coupons used by consumers compared to the total number of coupons it emailed to people on its mailing list. Bluebird Juice Company is attempting to measure

Group of answer choices

how well consumers like its brand and products

how well the coupons increased purchases of its products

its brand awareness among people in its email database

how loyal consumers are to Bluebird Juice products

Flag question: Question 5Question 51 pts

5. The payback period of a new delivery truck is calculated to be .58 years. This payback period is an example of

Group of answer choices

promotional effectiveness

cost benefit analysis

net present value

respondent behaviour measurements

Flag question: Question 6Question 61 pts

Marketing programs need to be more accountable now than in the past. This trend

Group of answer choices

creates more pressure on marketers to evaluate how their promotional programs perform

makes the jobs of marketers easier than if the requirement for accountability was decreased

only applies to companies that have competitors from other countries (globalization impact)

requires marketing companies to provide more documents with their income tax each year

Flag question: Question 7Question 71 pts

By comparing this week's point of sale data to last week's point of sale data, Metro grocery stores marketing team could learn most reliably about

Group of answer choices

how much the sales flyer at Fortinos grocery stores is impacting the sales at Metro grocery stores

the extent to which the COVID-19 pandemic is impacting sales at Metro grocery stores

how well the current week's sales flyer is increasing sales of the products advertised in that flyer

how well Metro's sales flyer for next week will increase sales compared to this week's flyer

Flag question: Question 8Question 81 pts

Which of the following statements is true about a Payback Period calculation?

Group of answer choices

It is the most simple form of cost benefit analysis

It is one of the more complex forms of cost benefit analysis

It is not a form of cost benefit analysis

It is one of the simpler forms of cost benefit analysis

Flag question: Question 9Question 91 pts

A-Plus Accounting is considering purchasing new accounting software which will cost $5,700. To use the software, A-Plus Accounting will also need to spend $4,500 on computer upgrades as well as send its bookkeeper to a training seminar that will cost $350. If A-Plus accounting purchases the software it will be able to provide bookkeeping services to 25 new clients this year. Each client represents $2,000 in profit for A-Plus Accounting. What is the payback period in years for purchasing the new accounting software?

Group of answer choices

0.138 years

0.165 years

0.185 years

0.211 years