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1. Runner's Supply is looking at developing a new line of rubber shoes marketed to females over the age of 50. The cost of the

1. Runner's Supply is looking at developing a new line of rubber shoes marketed to females over the age of 50. The cost of the software for this project is $400,000 that can be depreciated using straight line depreciation over 5 years. The selling price for the shoes is $30 with variable costs of $14, fixed costs of $300,000, cost of capital 8% and tax rate of 34%. The original plan is to sell 36,000 pairs of shoes per year.

What is the financial breakeven (in units) for this project?

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2. What OCF is needed for this project to financially breakeven?

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3. What is the financial breakeven price per unit for this project?

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