1. Sales promotion refers to any paid consumer or trade communication program of limited duration usually aimed at stimulating sales / trials a) True b) False 2. Sales promotion provides a) Provide a tangible incentive to buyers (lower prices, etc.) b) Reduce the perceived risk associated with purchasing a product (sampling) c) Provide accountability for communications activity (results can be tracked)- d) Provide method of collecting additional data for database (forms to be filled in) e) All of the above- 3. Sampling does not provides consumer with opportunity to try product at no cost- a) True b) False 4. Printed certificates entitle the bearer to a price reduction or some other special consideration for purchasing a particular product a) Couponing b) Sampling c) Both A & B- d) None of the above- 5. Personal Selling means a) Person-to-person communication between a company representative and potential buyers b) Focus is to inform and persuade prospect c) Short-term goal: make a sale d) Long-term goal: build relationship- e) Buyer and seller may come from different cultural backgrounds f) All of the above