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1. Salespeople play three primary roles. What are they? Salespeople create value in what two ways? 2. Do customer relationships begin as transactional and move

1. Salespeople play three primary roles. What are they? Salespeople create value in what two ways?

2. Do customer relationships begin as transactional and move toward strategic partnerships? Ch 13

3. Should a company be happy or concerned if most customers are satisfied?

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