1. Sam is moving out of his parents home to live in an apartmnent close to his University with his friends. There is no washing machine at this new apartment. Discuss the stages of the consumer/buyer decision making process Sam will go through when choosing a washing machine to purchase. (Apply buyer decision-making process) 2. Clearly identify and discuss at what stages of the consumer/buyer decision making process do individuals gather general product information and compare their shortlist against their purchase criteria for a product. (Apply buyer decision-making process)