1. Select a domestic or international company of your choice and describe their functional and philosophical marketing approach. Based on your choice of company, you may choose to research, analyze, and present either its (a) B2C marketing strategy or (b) B2B marketing strategy. a. B2C Marketing Strategies: 1. Social Networks and Viral Marketing 2. Paid Media Advertising 3. Internet Marketing 4. Email Marketing 5. Direct Selling 6. Point-of-Purchase (POP) Marketing 7. Co-Branding, Affinity, and Cause Marketing 8. Conversational Marketing 9. Earned Media/PR 10. Storytelling