1. Select a good or service that you have purchased recently. Try to retrace the relevant steps in the buyer decision process as you experienced it. Which steps were most important to you? Which steps were least important?

2. Why has the in-store use of hidden cameras become so popular? Is this "video mining" ethical? If not, how could it be made more acceptable? 3. Select a product made by a foreign company and sold in Canada. What is the product's target market? What is the basis on which the target market is segmented? Do you think that this basis is appropriate? How might another approach, if any, be beneficial? Why?