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1. select a marketing communications example from a company e.g.,Television /Youtube commercial, Social media post or advertisement, Website, Print Advertisement etc. 2. Apply relevant consumer
1. select a marketing communications example from a company e.g.,Television /Youtube commercial, Social media post or advertisement, Website, Print Advertisement etc.
2. Apply relevant consumer behaviour theory in your analysis of it. It is very important that students engage with consumer behaviour theory in your analysis and reference it appropriately.
3. How marketing communication of company reflect consumer behavior theory and how it fullfill the maslow's hierarchy of needs
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