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1) Select a service offering (2) Discuss the reasons why personal sources of information are more important for the consumer of the selected service offering.

1) Select a service offering (2) Discuss the reasons why personal sources of information are more important for the consumer of the selected service offering. (3) How, if at all, doe the sources of personal information affect brand loyalty of a service offering? Feel free to discuss a specific example to support your position.

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