Question
1. Select an Existing Company that you like 2. Provide an Overview of the company 3. Name, date founded, Sales, Profit (loss), Executive Team 4.
1. Select an Existing Company that you like
2. Provide an Overview of the company
3. Name, date founded, Sales, Profit (loss), Executive Team
4. Stage of the company (Start-up, Growing, Maturing, Declining)
5. Product(s)
6. Marketing Goals of the company
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
