1. Select and explain the two important changes introduced by the Internet for each of the 7Ps.

2. What types of products are most amenable to changes to the core and extended product in digital environments?

3. Explain the implications of the Internet for Price.

4. Explain 'personalization' in a digital marketing context.

Chapter 7

5. Why are digital platforms so suitable for relationship marketing?

6. What tasks should managers undertake during the initiation of a web page?