1. Select one of your favorite companies and identify their

a) Mission Statement

b) SWOT (you can make some assumptions here; list at least 1 factor under each area of the SWOT)

2. Find a business article (a list of business publications is posted under the Course Resource page) that illustrates how a shift in one of the elements in the marketing environment (check out the Marketing Environment Chart) has impacted the business. Submit a link to the article. Make sure you cite from the article when making a connection.