1. Select your own choice of consumer brand product or company. It should cover the MM concepts applicable to selected Consumer Brand Product(s) or company. It should cover the following sections for selected Brand / Product / Company-

i. Introduction / Overview of Product/Brand/Company

ii. Industry analysis of similar products/Brand/Company

iii. Competitive Analysis

iv. STP - Segmentation, Target Market, and Positioning

v. Product Offerings and Value Proposition

vi. What are the Marketing Channels used?

vii. What are the advertisement media used - Paid, Owned, and Earned Media?

viii. Analysis of Value creation, Satisfaction and building loyalty.

ix. Supply Chain Management

x. Explain company's/brand's Marketing Mix (Four Ps)?

xi. Consumer Behaviour towards that product(s) brand

xii. What are the challenges were faced by the Brand / Product(s) /company as compared to competitors? If Any.

xiii. Do you see any more challenges in the future? If Any.

xiv. Any Recommendation(s) from you for marketing strategy for any improvement or value proposition or repositioning so that consumer can prefer that brand as against rivals.