Question
1. Should a business be active on all social media platforms? Why or why not? Justify your opinions with resources 2. Review the Focus on
1. Should a business be active on all social media platforms? Why or why not? Justify your opinions with resources
2. Review the "Focus on Customer Service: Southwest Airlines" (https://www.socialmediatoday.com/special-columns/focus-customer-service-southwest-airlines). Do you think the approach used by Southwest Airlines is effective? Why or why not? Are there ways the airline can improve? Justify your answers
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
