Question
1. should companies focus on localization? What are the pros and cos of this strategy? Can you think of a company that is focus on
1. should companies focus on localization?
What are the pros and cos of this strategy?
Can you think of a company that is focus on localization and achieved success primarily because of this position?
2. Should companies focus on globalization?
What are the pros and cos of globalization?
Can you think of a company that is focused on globalization and achieved success primarily based on this strategy?
3. Please take a look at the 2021 global connectiveness index report? What are your five biggest takeaway from the report and why? Please support your position with data from the report?
4. As the CEO of a multinational company, how would you leverage your position(s) ( refer to the takeaways from the previous question) to ensure the competitive position for your company?
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
