$(1)$ Should Nick Thomas use marketing research? Support your answer. Clearly explain why he should or should not use marketing research? Please make sure the answer is relevant to the situation presented in the case.

$(2-$a$)$ What is the MIS? What are the various components of the MIS? Clearly name each component and explain the function it performs.

$(2-$b$)$ Which components of Auto Concepts' MIS will Nick Thomas need? There may be more than one. Clearly name each component and explair why or why not it would be useful in this situation.