1 Should PeachyPub sign a contract with Ivan Werkin on his terms? Keep in mind that if you try to keep Ivan from earning a reasonable return for his efforts, he just might take SPEAKEZ to a competitor. 2 If the reviews are Poor, should we abandon the project? Produce 10,000? 75,000? 250,000? What about if the reviews are Good? Rave? 3 In each of those cases, what's the best course of action and the corresponding Expected Value? 4 What is the Expected Monetary value for the project as a whole