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1. Should the level of service offered by a retailer be directly proportional to the gross margin ob- tained from the sale of the merchandise?

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1. Should the level of service offered by a retailer be directly proportional to the gross margin ob- tained from the sale of the merchandise? 2. Should online customers expect the same type of service that bricks-andmortar customers get from retailers selling similar merchandise? Explain the reasoning behind your

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