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1. Should the level of service offered by a retailer be directly proportional to the gross margin ob- tained from the sale of the merchandise?
1. Should the level of service offered by a retailer be directly proportional to the gross margin ob- tained from the sale of the merchandise? 2. Should online customers expect the same type of service that bricks-andmortar customers get from retailers selling similar merchandise? Explain the reasoning behind your
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
